One

Facebook users care about the accuracy of targeted ads.

​

Two

Facebook users would be more likely to interact with their ad preference settings if it were easier to access.

​

Three

Facebook users want relevant ads. 

​

Four

Facebook users are interested in receiving a weekly or daily report of data collected by advertisers.

​

Five

Facebook users start their search for their ad preference settings by navigating to the top right of the homescreen.

​

Six

On average, it takes 81.9 seconds for Facebook users to find their ad preference settings.