Ad Trackers
Project Summary
Our ad engagement tracker is accessible via the right-hand top corner of the Facebook homepage (Figure 1), labeled as “Ad Tracker.” The tracker will be available 24/7 and update daily. Users can see ad activity from the past 24 hours, past 7 days and past month.
Figure 1
How the Ad Engagement Tracker Works
Once the end-user lands on the ad tracker page, a pie chart appears showing the content majorities of advertisements served in the past 24 hours, seven days and month. We decided to organize by product category and their respective percentage of impressions (Figure 2).
How We’re Reaching Goals From Milestone One
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Understand the worries, concerns, and awareness level of users regarding ad preferences. From survey and interview data, it is clear that users don’t understand the process behind Facebook ad targeting. Our tracker adds transparency that reveals the exact companies targeting users and lets users control how much they see a certain ad.
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Develop a plan for an accessible and intuitive user interface for ad preferences. Outlined in this report, our plan has begun with primary research through survey and interview data. Finding that users lack ad engagement because the ad preference settings are difficult to locate, we have created a central homepage tab for an ad tracker that once clicked on, will function as a tool for consumers to see how they are being targeted and to control what type of ads they see.
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Develop a way to encourage users to interact with their ad preference settings. Naturally, users are curious to see what data is being collected on them. This tracker unveils this information–which is normally difficult to locate or unavailable. When the user lands on the tracker page, they can immediately adjust the type of ads viewed.
Figure 2
Once the user clicks or hovers over a category slice (such as fitness), they are given a detailed report of what sources are showing the most targeted advertisements–with control options (Figure 3).
