Ad Trackers
Take control of the ads you see.
Facebook advertising should be transparent, accessible and fun.
Do you wish to change the ads you see on Facebook?
Research shows that most users are not aware that ad preferences settings even exist on Facebook and those who know about Facebook ads are not comfortable with the idea of targeted advertising. The Ad Trackers realize these concerns are hindering both businesses and users alike.
We engineered the Ad Tracker to give you control over the ads you see and to provide you an inside look into data collected by advertisers.
How It Works
1. ACCESS THE AD TRACKER
Ad Tracker is easy to access, via the right-hand top corner of the Facebook homepage.
2. EXPLORE YOUR DATA
The data you see is ad activity from the past 24 hours, past 7 days and past month, updated in real-time. Once you land on the ad tracker page, a donut chart appears showing the content of advertisement impressions served (total number of times digital advertisements displayed on your Facebook feed). We decided to organize by product category and their respective percentage of impressions.
3. CUSTOMIZE YOUR NEXT ADS
The tracker provides you with a link to easily access ad preference settings if they want to change them after seeing such information.
Jump Into Ad Tracker Action
See how it works!
HERE'S THE TALK
Not convinced yet? Here is what Facebook users are saying about the Ad Tracker.
Before Ad Tracker, I had no idea what "Ad Preferences" were, let alone knew where to find them.
- Gianna Padula, 20
Ad Tracker is a much easier way for me to see what brands are showing me ads, and access my "Ad Preferences."
- Jodia Dacar, 51
I am more aware now on what information Facebook has access to because of Ad Tracker.
- Colton Hale, 21
What You'll Get
Real time updates
on your ad activity
Easy access to your
ad-preference settings
Third-party
data transparency
Breakdown of brands
delivering you ads